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Navigating Comics

Neil Cohn just published new research on how layout of a comics page influences the order in which participants view the page in the United States.  In this study he explores how several layout choices (without content) impact the reader’s approach to a page:

Z-path (the perceived order in which most people in the U.S. read a comic)

Blockage

Staggering

Separation

Overlap

Entry Point

This study shows that layouts (even without content) can have an impact on the order in which readers approach a page.  While I doubt the research is necessarily directly transferrable to other domains, for those developing comics or comic-like stories, there are some interesting principles to be learned from this study.  Let’s hope for even more research!

Click here to download a copy of the study from Neil’s website.

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