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The Value of Visual Thinking

26 October 2009 855 views Comments

David Armano of the Dachis Group, just posted his slide deck from a talk he gave last week at Blogworld 2009 titled “The Value of Visual Thinking in Social Business”.  His presentation contains some really great insights into how visuals are useful and how to get yourself thinking visually.

His breakdowns (the 4 M’s and 6 steps of getting visuals) are a great summary of the process of creating effective visuals, and he concludes the presentation with a couple of his own examples of process based on some visuals he’s created. I’ve embedded it below an all in all it’s well worth the 5 or 10 minutes it’ll take you to flip through.
(If you’re reading this in a Feed Reader you may need to click through to the original article to see the presentation)

The Value of Visual Thinking in Social BusinessView more documents from David Armano.

You can follow David at @Armano on Twitter or on his blog at davidarmano.com.

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  • Visuals are important because it clearly explains the critical aspects and techniques of any design a designer wants to make better. A great tool to relay the message although it is not the message in itself.
  • Christopher Alexander explains why visuals are so important to dealing with complexity:


    "...we make pictures of reality and then seek to manipulate these pictures so that we may look further into the reality itself."



    "A logical picture is easier to criticize than a vague picture since the assumptions it is based on are brought out into the open."



    And most importantly in regard to solving wicked design issues:



    "The technical difficulties of grasping all the information needed for the construction of such form are out of and -- and well beyond the fingers of a single individual."
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