3 Ways the Brain Creates Meaning

Tom Wujec, Autodesk Fellow and a facilitator at both VizThink 2008 & 2009, spoke at last year’s Ted conference – during his quick talk (~7min) he covers how our brains use what we see to create meaning. It’s a great topic as I think it’s really important that we all remember that it’s not just about creating beautiful visuals, but also effective ones and the only way we can do that is by understanding how we see and how our brain processes that information.

Enjoy, the video is embedded below:

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